Sales need their own systematic approach to the Modern and General Trade in Asia. Once marketing has created the consumer, it is KAM and Frontline Sales responsibility in partnership with the Modern Trade Customer to create access for the consumer to buy the product. Whilst the broad elements…
Systematic Approach to Customer Engagement in Asia Trade Marketing Philosophy Trade Marketing is a Sales responsibility and its role is “To Create Access for Consumers to Buy the Product in Partnership with the Retail Trade.” “ONCE MARKETING CREATES THE CONSUMER – TRADE MARKETING & KEY ACCOUNT MANAGEMENT & FRONTLINERS…
